eBay Inc. (eBay) proposes to acquire 100% of the shares in Depop Limited (Depop) from Etsy, Inc (Etsy) (the Acquisition).
eBay is a multinational e-commerce corporation headquartered in San Jose, California and listed on the Nasdaq. eBay facilitates business to consumer (B2C) and consumer to consumer (C2C) sales through its e-commerce platforms, including its Australian online marketplace, eBay.com.au.
eBay is a generalist platform which facilitates e-commerce transactions across a wide range of sectors in Australia, including electronics, cars, spare parts and accessories, furniture, collectibles, and fashion. eBay facilitates sales of both new and used products.
Depop started in 2011 as a social shopping platform and was acquired by Etsy in 2021. Depop is now a wholly owned subsidiary of Etsy, a global e-commerce company listed on the New York Stock Exchange and headquartered in New York, United States.
Depop operates a mobile-first pre-owned fashion online marketplace, and is predominantly active in the US, the UK and Australia, but also has a small level of activity in other countries.
The Acquisition is a global transaction.
eBay, Depop and Etsy overlap in the supply of online marketplace services to users, including buyers and sellers in Australia. eBay and Depop overlap in relation to the provision of these services for pre-owned fashion.
3 Apr 2026
12 May 2026
Approved
eBay - Depop - Phase 1 Determination
eBay-Depop - Phase 1 determination without conditions - FINAL - 12 May 2026.pdf(173.68 KB)