Publicis – 160over90

Publicis Media Australia Pty Ltd, an indirect wholly owned subsidiary of Publicis Groupe S.A. (Publicis), proposes to acquire certain assets of International Management Group of America Pty Ltd (trading as 160over90) (160over90) from the WME Group (the Acquisition).

Publicis is a multinational marketing communications holding corporation, listed on Euronext Paris. It is a global leader in communication, present in over 100 countries and employing around 114,000 professionals. Its expertise spans communication, media, data and technology.

In Australia, Publicis operates through its wholly owned subsidiaries, including Publicis Communications Australia (advertising, creative, public relations and production services), Publicis Media Australia (media planning, strategy and buying services), and Publicis Sapient Australia (digital business transformation), among others.

160over90 is a marketing agency which forms part of the WME Group. 160over90 is a global marketing and branding agency specialising in cultural, sports, and entertainment marketing, with over 670 employees across the US, UK, EMEA and APAC.

In Australia, 160over90 has a small presence, providing marketing services, including digital and social media management, event activation, partnership procurement and activation, public relations and creative services. 160over90 does not supply any media buying services.