ApprovedAssessment completedNotificationCase number MN-85007
17 Mar 2026Salesforce – Qualified
Salesforce, Inc (Salesforce) proposes to acquire all of the outstanding voting securities of Qualified.com, Inc (Qualified).
Salesforce is a global supplier of customer relationship management (CRM) software and other software-as-a-service solutions that enable companies to manage and improve their relationships with customers. Salesforce’s core offerings are CRM solutions designed for the sales, service, marketing and commerce functions within a company. Salesforce, through Agentforce, also offers autonomous artificial intelligence (AI) agents that integrate across Salesforce’s services. Salesforce offers CRM and AI services to customers in Australia and abroad.
Qualified is a provider of the agentic marketing product “Piper”, which enables business-to-business (B2B) sales and marketing teams to improve customer prospecting and build a sales pipeline through AI-driven functionality. Piper is an inbound AI-based sales development representative (SDR) agent that was purpose-built to integrate with Salesforce’s CRM and uses Salesforce CRM data to deliver personalised experiences like custom greetings and targeted offers, while reporting customer engagement back into the Salesforce CRM system. Piper is Qualified’s only actively marketed product and is offered worldwide, including in Australia.
Both Salesforce and Qualified supply conversation automation solutions for B2B uses, which integrate with Salesforce’s CRM software. Conversation automation solutions for B2B uses includes tools, such as virtual assistants, AI agents, and chatbots, that support functions such as outbound and inbound sales prospecting for lead generation, customer qualification, customer research, meeting scheduling, and personalised product recommendations.
